Haroon Ahmad:

Managing Director

Haroon Ahmad is well regarded as a seasoned researcher with sound exposure to lead teams in business development, client servicing, and operations . His passion for research, vision and strategic thinking makes him a perfect Leader. He finished his MBA with a gold medal in Marketing and then chose to build a career in Marketing Research. Previously associated with The Nielsen Company while heading its Retail Measurement Services division for almost a decade, he has been instrumental in developing retail research in Pakistan. His vast experience includes learning of market dynamics in more than 50 product segments.

Muhammad Irfan Butt:

Director Operations

Irfan Butt is known as one of the most competent professionals in the field of operations in marketing research industry in the country. He has designed and managed various national level mega projects including heading retail audit operations team of 200+ personnel across urban/rural geographies. He also gained hands-on experience of Sales and Marketing when he worked for Coca Cola. He also headed retail census operations in Middle East and North Africa when he was based at The Nielsen Company Dubai. He is enthusiastic, competent and a go-getter.

Aamir A. Shaikh:

Director - Special Projects

Aamir Shaikh has diverse experience across multiple areas of marketing research and brand activation for the last 25+ years. He has handled Market Research operations (both Consumer & Retail) for key research companies in Pakistan and Afghanistan. He played an instrumental role during the initial launch and revamping of syndicated retail audit operations in Pakistan where he also got the opportunity to work with international consultants from Australia/Far-East.

He also has extensive experience of Brand Activation and Direct Consumer Selling; he headed first professional ‘Direct Marketing’ agency of Pakistan for two years delivering brilliant results.

Luqman Shah:

National Field Manager

Luqman Shah looks after the total fieldwork teams at Access Retail that covers more than 20,000 interviews per month at the moment. Luqman holds a Masters degree in Statistics and is known for his commitment and dedication to marketing research profession. He has over 20 years of experience in managing field operations in market research industry in Pakistan.


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